Stand for something,
stand out for it.
Speak to me about a consultancy session to help your brand or business language your purpose, shape your spirit of sustainability, create a stronger narrative, and convey meaningful messages that will capture the hearts of today's conscious consumer.
As an editorial consultant and a sustainability strategist, I help brands shape their spirit in an original and creative way so that they stand for something, and they stand out for it. For BOUTECO projects, I research how best to build sustainability into a brand story not in a greenwashing way, and work with the team to explore the best ways to implement this in an inspiring, uplifting, engaging way (through compelling content from film to social media posts to more consumer-friendly CSR pages which draw people in, rather than just pushes out their key messages). I recognised a few years ago the need to “sex up” sustainability and talk about the travel industry’s more technical back-of-house operations in a way that made them a compelling company to support.
As founding editor of Mr & Mrs Smith, and editor-in-chief for a decade and a half, I cultivated a unique understanding of the boutique travel space from a media, marketing, booking and branding perspective as well as the customer journey and guest experience. Meeting philanthropic hoteliers and working with award-winning travel brands all over the world is what inspired me to share the most inspiring stories of sustainability through Bouteco.co. There’s nothing I love more than sharing ideas on how to make a property surprise, delight and stand out, from its look and feel to cultivating a voice and personality for a travel brand’s communications and social media through to its service proposition. Companies I’ve worked with – from social media strategy and training to customer experience or developing a house style for all their communications, have included Aman Resorts, LUX* Hotels and Resorts, Bankside, and many many more.
“Juliet is a gifted polymath: thinker, writer, advisor, editor, presenter, producer. Her clarity of thought is evidenced not only in her personable and actionable writing, but also her counsel on bringing sustainability into the heart of an organisational operations. Juliet sees the world from a future-friendly and compassionate point of view, and through her work, makes it easy and aspirational for us all - from business leaders to shoppers to voyagers - to make choices that are good for the planet and for each other - every day. ”
“I’ve worked with Juliet on a multitude of client projects over the past 10 years, both in her capacity as an editor for Smith but also as a copy writer, brand strategist and social media consultant on client projects. Juliet delves deep into brand exploration to identify its own unique voice, set the perfect tone and create a language that’s true to its values and connects with its customers. Rolling this out consistently across all channels can be challenging in the age of content-marketing but Juliet is a wonderful mentor and has an amazing knack of instilling pride in the teams she works with – providing easy-to-reference ‘style guides’ to inspire and empower all to speak the same language. She’s passionate about the brands she works with, fiercely loyal and a brilliant asset to brands looking to stand out.”
“Juliet really is incredibly switched on in the digital and content strategy space. Not in a nerdy, jargon-laden way, but in a quicksmart, ‘real-world’ way that is based on her own actual personal, professional and not-for-profit experience. This isn’t theory, it’s rocket-propelled practice. And you’ll be hard pressed to find a funner person to work with. I say that because she will call me on it grammatically.”